Expert · 13. February 2023

Das Metaverse hat die Fähigkeit, in Zukunft die gesamte Customer Experience grundlegend zu verändern. Daten und Technologien revolutionieren mithilfe künstlicher Intelligenz die Interaktionen zwischen Unternehmen, Konsumenten und dem Rest der Welt. Auch wenn das Metaverse noch lange nicht vollständig verwirklicht ist, hat diese enorme Informationsvielfalt die Art und Weise, wie Unternehmen ein Kundenerlebnis vermitteln, radikal verändert – und das ist erst der Anfang.

Expert · 08. November 2022

In Dr Jochen Toepfer talk, given recently to companies interested in Madtech, and how it all fits together, he spoke about how you engage better with high value audiences through personalisation.

Scientist · 01. July 2022

DIGITAL TRANSFORMATION in Marketing means the Personalisation opportunity requires the connected Customer Experience vision with a holistic marketing view of people, of technologies and the right strategy and roadmap to drive customer experience and business value.

Expert · 29. November 2021

Eine erfolgreiche Customer Experience kann über verschiedene Wege erreicht werden, doch neben Daten, die immer die Basis aller Marketingaktivitäten bilden sollten, müssen auch die digitale Transformation und der Kunde selbst im Fokus stehen.

Expert · 26. May 2021

Brands are using data to understand and engage customers better in a disrupted digital world. Despite this disruption, customers are still people who appreciate good service, relevance, being listened to and looked after. “72.5% say legacy systems are a challenge to becoming customer-first!“ “76.2% are transforming to customer-first at company or department level!“ Customer-first means data-first. And trusted data in the right moment drives every single customer to action.

Scientist · 02. November 2020

The future of retail banking begins with the customer. Their behavior is changing, some-times dramatically, led by customers who want to integrate seamless digital banking solutions into their daily life. These changes are rapidly spreading to all segments and age groups. More and more people are demanding simple, trustworthy products and services from financial institutions - or companies that provide such services - that put them first.

Scientist · 27. October 2020

Jahrelang hinkte ein Großteil Europas anderen Weltregionen wie etwa USA, Israel oder Singapur beim Einsatz modernen Datenmanagements hinterher. Mit einem Kraftakt bringt die EU den Kontinent nun in eine stärkere Position.

Scientist · 25. November 2019

Speech - AI Monday, Leipzig I enjoyed AI Monday in Leipzig very much. It brought back good memories and allowed a look into the future of AI.