Speech - HIGH-VALUE AUDIENCE ◉ BEHAVIOUR ◉ ACTION
Unleashing Digital Customer Experience - Nov 08, 2022
Dr Jochen Toepfer highlighted what you need to do to drive personalisation in your marketing efforts and explains how we at Acxiom help elevate marketers lack of confidence in their ability to optimisation their data.
He explained how the Madtech industry can be an overly complex world and how to streamline and reduce complexity and increase productivity and real time engagement with clients, resulting in happier experiences for customers and as a result increasing trust in the brand and as a result increased retention and growth.
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