Brands are using data to understand and engage customers better in a disrupted digital world. Despite this disruption, customers are still people who appreciate good service, relevance, being listened to and looked after.
“72.5% say legacy systems are
a challenge to becoming
customer-first!“
“76.2% are transforming
to customer-first at company
or department level!“
Customer-first means data-first. And trusted data in the right moment drives every single customer to action.
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